Google Adsense Verification Pin UPDATE

Here’s What Publishers Need to Know in 2025

March 2025 — In a move to enhance security and ensure genuine participation on its platform, Google AdMob has revised its identity verification process for publishers. If you’re a developer or content publisher monetizing apps with AdMob, understanding these changes is crucial to avoid payment holds or ad stoppages.

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📜 What Was the Old Process?

Traditionally, AdMob followed a PIN-based verification system, a process similar to Google AdSense. Here’s how it worked:

1. Publisher added address to their payments profile.
2. Once earnings reached the verification threshold (usually $10 USD), Google would:
   • Send a physical letter containing a 6-digit PIN via international standard mail.
3. The publisher would then:
   • Receive the PIN at their postal address (in 2–4 weeks).
   • Log into their account and enter the PIN to complete verification.

This process verified only the postal address, not the identity of the person or business behind the account.

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🚨 Why Did Google Change It?

Due to growing fraudulent activities, false identities, and policy abuse, Google needed a more secure and reliable system to:

• Confirm the real identity behind AdMob accounts.
• Comply with international KYC (Know Your Customer) regulations.
• Speed up the verification timeline using digital tools.

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🆕 What’s New in 2025?

Google has now introduced a modern online identity verification process, replacing the old PIN-only model for most publishers.

🔐 New Process: Identity + Face Verification

Here’s how the new system works:

1. Online Verification via Persona
   • Google has partnered with Persona, a secure identity verification platform.
   • Users submit a government-issued ID and perform a facial scan using their phone or webcam.
   • The process usually takes less than 10 minutes.
2. Data Handling
   • Google only stores your name for verification.
   • All other information (face scan, ID photo) is handled by Persona and deleted afterward as per their privacy policy.
3. Deadline
   • You have 45 days to complete the process from the day you’re notified.
   • Failure to do so will result in ads being disabled on your app(s).

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💡 Alternative Method (Still Available)

For those who don’t want to go digital, Google still offers the traditional PIN-based method as a fallback. However:

• It’s much slower (2–4 weeks).
• Still requires submission of your ID manually.
• Used only in limited cases or locations.

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📝 Step-by-Step: How to Verify Your Identity in AdMob (New Way)

1. Go to: https://admob.google.com
2. Navigate to Payments > Verification tab
3. Under “Identity Verification”, click Verify Now
4. Follow the Persona process:
   • Submit a clear, non-expired government-issued ID
   • Complete a facial scan
5. Wait for the review (can take a few hours to a couple of days)

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⚠️ Common Reasons for Verification Failure

• Name mismatch: Payment profile name ≠ Name on ID
• Country mismatch: ID country ≠ Profile country
• Document issues: Blurry, expired, cropped, or unsupported documents
• Lighting issues: Reflections, glare, or dark photos
• Wrong document type: Only Passport, National ID, or Driver’s License are accepted

🔄 If rejected, you can try again, but Google allows only limited attempts to prevent abuse.

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🧾 Document Requirements

Requirement	Must Have
Valid ID	Government-issued (passport, national ID, driver’s license)
Clear Photo	No glare, good lighting, full view
Name Match	ID name = Payments profile name
Country Match	Same country on ID and profile
No Expiry	Document must be current

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📣 Final Words

This policy change reflects Google’s commitment to secure, transparent, and fraud-free monetization platforms. While it adds an extra step, it ensures that only legitimate users can earn through AdMob.

If you’re a developer, don’t wait until the last minute. Complete your identity verification process now and ensure uninterrupted ad service and payments.

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Need Help?
If your identity verification fails or you’re stuck, use Google’s Identity Verification Troubleshooter.

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