Ranked Keywords iOS (UK)
Organic Installs GP (US)
Organic Installs GP (UK)
In today’s competitive mobile app landscape, achieving consistent organic growth is a challenge. ASO Carrier, a leading app store optimization (ASO) agency, partnered with a mobile app client to drive sustainable user acquisition. Through strategic ASO improvements and rigorous A/B testing, ASO Carrier successfully increased the app’s organic installs by 300%.
Genre: Simulation
Author: S. M. Mehdi Rizvi
Case Study Duration: August 2021 – November 2024
The app struggled with poor discoverability due to non-optimized keywords and weak metadata.
The app’s creatives, including icons, screenshots, and descriptions, were not compelling enough to convert visitors into users.
Competing apps with strong ASO strategies dominated the search rankings.
While the app attracted downloads, many users were not engaging with it beyond the first few days.
ASO Carrier conducted an in-depth keyword analysis to identify high-traffic, low-competition search terms. The title, subtitle, and description were updated with strategically placed keywords to improve search rankings.
The team enhanced the app’s visual appeal by redesigning the app icon, improving the quality of screenshots, and adding engaging promotional videos.
To ensure the effectiveness of each optimization, ASO Carrier conducted multiple A/B tests, analyzing which elements contributed the most to conversion rate improvements.
A competitor analysis was performed to identify gaps and opportunities. The client’s app was positioned uniquely by emphasizing features that competing apps lacked.
By translating and optimizing the app’s metadata for different languages, the app was able to expand its user base globally.
Push notifications, onboarding improvements, and in-app incentives were implemented to encourage long-term engagement and reduce churn.
ASO Carrier executed multiple A/B tests to determine the best-performing elements. Here are the tests conducted and their impact:
A cleaner, high-contrast icon increased installs by 25%
Result: Lifestyle images with feature annotations led to a 40% increase in conversion rate.
Result: A keyword-optimized title improved search visibility by 60%.
Result: The storytelling-based video increased conversion rates by 35%
Through these ASO improvements and A/B testing strategies, the app experienced remarkable growth:
This case study highlights the power of data-driven ASO strategies and continuous A/B testing. By optimizing metadata, enhancing visuals, and refining the user experience, ASO Carrier transformed the app’s performance, leading to exponential growth. This structured ASO approach can be a game-changer for any app looking to scale organically in today’s crowded marketplace.
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