Ranked Keywords iOS (US)
Organic Installs GP (UK)
Ranked Keywords GP (US)
Genre: Puzzle
Author: S. M. Mehdi Rizvi
Case Study Duration: January 2021 – December 2024
Our partner is a well-known gaming firm in France, ranked among the world’s top publishing companies. They specialize in Hypercasual, Hybrid Casual, and Midcore game categories, making them an expert in the industry.
The primary goal of promoting the app is to enhance its visibility, attract a larger audience, and drive organic downloads by leveraging strategic App Store Optimization (ASO) techniques. By improving keyword rankings, optimizing metadata, and refining user engagement strategies, we aim to increase conversions, boost retention, and maximize the app’s overall success in a competitive marketplace.
Low App Visibility – The app struggled to rank for relevant keywords, making it difficult for users to discover it organically.
High Competition – Competing with established apps in the same category made it challenging to stand out.
Low Conversion Rates – Even when users found the app, the install rate remained low due to ineffective visuals, descriptions, or poor ratings.
Lack of Engagement & Retention – Users downloaded the app but did not engage or retained for long, affecting rankings.
Metadata Optimization Issues – Finding the right balance of keywords, title, and description for maximum impact was a challenge.
Localization Barriers – Expanding to new regions required adapting the app’s metadata and visuals for different languages and cultures.
Regularly tracked app performance using analytics tools.
Adjusted strategies based on data insights, user behavior, and market trends.
Stayed updated with App Store algorithm changes to maintain rankings.
The short description is a key factor in boosting Conversion Rate (CVR). Our analysis revealed that an optimized short description can increase CVR by up to 35%. Through multiple A/B testing iterations, we refined the text and implemented the optimized version across all localizations, leading to a significant improvement in the game’s visibility and engagement. 🚀
For the long description, we implemented a structured optimization process:
This strategic approach led to an average 70% increase in conversion rates across Tier-1 countries. 🚀
A/B testing for icons is a continuous and essential process. Using AppTweak, we analyzed category trends to identify the most effective color schemes and styles. Through structured A/B testing, we successfully boosted the game’s conversion rate from 10% to 38%.
We took a data-driven approach similar to icon testing, ensuring that screenshots accurately represented the gameplay without misleading users. If a high-performing screenshot featured a non-existent level, we prioritized implementing the level before using the image. Our LiveOps team played a key role in this process, rigorously testing over 200 levels in screenshots. As a result, store performance increased by 25%, driving higher engagement and conversions. 🚀🎮
By implementing a structured A/B testing approach and continuous ASO enhancements, we achieved remarkable results:
✅ 100% increase in organic installs
✅ Higher keyword rankings and improved visibility across key markets
✅ Boosted conversion rates through optimized creatives and localized content
This case study highlights the power of data-driven ASO strategies and iterative testing in driving sustainable growth in the highly competitive mobile gaming industry. 🚀📈
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