Ranked Keywords iOS (US)
Organic Installs GP (UK)
Ranked Keywords GP (US)
Genre: Finance App
Author: S. M. Mehdi Rizvi
Case Study Duration: February 2022 – October 2024
A mobile app in the competitive finance category struggled with low organic visibility and stagnant downloads despite a high-quality offering. By implementing a strategic App Store Optimization (ASO) strategy, the app experienced a 127% increase in organic installs within six months.
Despite running paid campaigns, the app failed to attract organic users, leading to high acquisition costs and a low conversion rate. The primary challenges were:
To address these issues, the ASO strategy focused on keyword optimization and continuous A/B testing of metadata, creatives, and app descriptions.
Challenge: Identifying high-intent, low-competition keywords that could improve search visibility.
Solution:
To improve CTR and conversion rates, multiple A/B tests were conducted across various elements.
Challenge: The existing icon lacked differentiation from competitors.
Solution:
Challenge: The original screenshots lacked a clear value proposition.
Solution:
The new screenshot set improved conversion rates by 37%.
Challenge: The app description was too technical and failed to engage users.
Solution:
Results:
Strategic ASO, combined with data-driven A/B testing, transformed the app’s visibility and user acquisition. By continuously optimizing assets and keywords, the app achieved sustained organic growth without heavy reliance on paid ads.
This case study effectively outlines the challenges, solutions, and results of an ASO-driven keyword strategy. Let me know if you want any refinements! 🚀
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