+950% Ranked Keywords iOS (US)
+910% Organic Installs GP (UK)
+870% Organic Installs iOS (CA)
+830% Ranked Keywords GP (DE)
+800% Organic Installs GP (US)
+760% Ranked Keywords iOS (UK)
+720% Organic Installs GP (BR)
+690% Ranked Keywords GP (FR)
+660% Organic Installs iOS (AU)
+630% Ranked Keywords GP (CA)
+600% Organic Installs GP (IN)
+570% Ranked Keywords iOS (BR)
+540% Organic Installs GP (FR)
+510% Ranked Keywords GP (IN)
Ranked Keywords iOS (US)
Organic Installs GP (UK)
Organic Installs GP (US)
Genre: Adventure
Author: S. M. Mehdi Rizvi
Case Study Duration: August 2021 – October 2024
Our partner is a globally recognized gaming studio based in France, known for developing immersive mobile games across Casual, Hypercasual, Simulation, and Midcore categories. With a strong presence in mature and emerging markets, they consistently rank among the world’s top publishers.
After transitioning from a soft launch to a global release, the game gained traction through paid user acquisition campaigns. However, organic installs remained stagnant, limiting long-term growth. While paid efforts provided temporary spikes, a sustainable strategy was needed to:
✅ Boost organic visibility and improve app store rankings
✅ Increase conversion rates through compelling creatives and localization
✅ Align store listings with actual gameplay for better retention
✅ Leverage seasonal trends to maximize engagement and installs
🚀 Highly Competitive Market – Over 400+ direct competitors in the Simulation genre
🌍 Diverse Regional Preferences – Targeting the U.S., Germany, Japan, India, Brazil, and South Korea required customized strategies
📉 Stagnant Organic Growth – Despite strong paid UA, discoverability and CVR needed improvement
🎨 Creative Mismatch – Icons, screenshots, and videos had to accurately reflect gameplay
📝 Localization Complexity – Optimizing listings for different cultures and languages was time-intensive
To drive results, we used industry-leading ASO tools:
✔ AppTweak – Keyword research, competitor insights, and creative optimization
✔ Data.ai – Market intelligence and top charts tracking
✔ Sensor Tower – Keyword tracking and ad intelligence
✔ LocalizeDirect – High-quality localization and translation
🚀 Strategy: Expanded the title beyond brand name to include high-impact keywords (“Simulation,” “Quick Play,” “Endless Fun”)
📊 Results:
✅ 80% increase in visibility
✅ 200% improvement in keyword rankings
💡 Strategy: A/B tested messaging, highlighting key gameplay features
📊 Results:
✅ 38% increase in conversion rates (CVR)
✅ More organic installs from better discoverability
💡 Strategy: Researched region-specific keywords and optimized content for local audiences
📊 Results:
✅ 40% CVR boost in Tier-1 countries
✅ Higher keyword rankings and improved user engagement
🎨 Strategy: Tested multiple color schemes, styles, and themes aligned with category trends
📊 Results:
✅ Conversion rate jumped from 13% to 38%
✅ Higher click-through rates (CTR) and brand recognition
🖼 Strategy: Conducted 60+ screenshot tests to highlight top features
📊 Results:
✅ 35% improvement in store performance
✅ Higher retention rates due to better visual accuracy
🎬 Strategy: Tested different video lengths, styles, and CTAs to maximize engagement
📊 Results:
✅ Significant boost in conversion rates
✅ Increased user trust and download intent
🌍 Strategy: Used DeepL and professional services for translation and cultural adaptation
📊 Results:
✅ 40% CVR boost in Tier-1 markets
✅ Higher engagement in non-English regions
📌 Strategy: Created region-specific store listings to improve local conversions
📊 Results:
✅ Higher engagement and relevance
✅ Significant conversion rate improvements across multiple markets
🎯 Strategy: Designed targeted campaigns for Christmas, Halloween, New Year, and the Olympics
📊 Results:
✅ 45% increase in seasonal installs
✅ Stronger user engagement and retention
🚀 100% increase in organic installs
📈 Improved keyword rankings and higher store visibility
🎨 Optimized creatives leading to better conversion rates
🎯 40% extra installs during seasonal events
Through strategic A/B testing and continuous ASO improvements, we successfully:
✔ Increased organic installs by 100%
✔ Boosted keyword rankings across key markets
✔ Enhanced user engagement through optimized content & visuals
🎯 This case study highlights the power of data-driven ASO strategies and iterative testing in driving sustainable mobile game growth.
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