Ranked Keywords iOS (US)
Organic Installs GP (UK)
Organic Installs GP (US)
Achieving top rankings in the app stores is a highly competitive game, requiring a strategic approach to App Store Optimization (ASO). In this case study, we share how our ASO strategy led to #1 rankings across multiple markets, outlining the key challenges, solutions, and A/B testing methodologies that played a crucial role in our success.
Genre: Adventure
Author: S. M. Mehdi Rizvi
Case Study Duration: June 2020 – December 2023
Different regions have unique user behaviors and preferences, making it difficult to create a one-size-fits-all ASO strategy.
The app stores are saturated with competitors targeting the same high-value keywords.
Even with high visibility, converting views into installs required fine-tuning our listing elements.
Screenshots, app icons, and preview videos needed optimization to attract users across diverse demographics.
Ranking #1 is not enough; maintaining high engagement and retention rates is equally crucial.
We conducted deep keyword research for each target market, using local trends and search intent to optimize metadata. This involved:
We ran extensive A/B tests to refine our app store listing elements, measuring key performance indicators (KPIs) like click-through rate (CTR), conversion rate (CVR), and retention. The following tests were conducted:
We enhanced the app store visuals with high-quality graphics tailored to user preferences:
User feedback significantly impacts rankings. To improve this:
We optimized user retention to maintain ranking stability by:
Winning the ASO game requires continuous iteration, A/B testing, and data-driven decision-making. By focusing on localized optimization, visual enhancements, and user engagement strategies, we achieved #1 rankings across multiple markets. The key takeaway is that ASO is not a one-time effort but an ongoing process of refinement and adaptation.
By integrating the insights and strategies outlined in this case study, app developers and marketers can enhance their ASO efforts and maximize visibility, installs, and user retention in competitive markets.
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