Monetization Optimization in a Fashion Simulation Game

Smartest techniques in the business.

Service: Monetization

Punchline Highlights

238% Increase in ARPDAU within 90 Days
3.1x Boost in Cosmetic Item Purchases
42% Uplift in Session-to-Ad Engagement Rate

$740K Monthly Revenue with Hybrid Monetization

1. About the Game

This case study examines a Fashion Simulation Game, where players express creativity by designing outfits, participating in styling contests, and customizing avatars. Aimed at a predominantly female casual-to-midcore audience, the game relies heavily on cosmetic assets and social validation loops.

2. The Challenge

Low Conversion on High-End Items: Players rarely spent real currency on premium outfits
Poor Retention After Day 3: Sessions dropped significantly once users explored basic features
Unengaging Daily Tasks: Early game progression felt repetitive and didn’t incentivize monetization
Interstitial Ad Overuse: Ads between screens were leading to session drop-off
Diminishing Organic Reach: Declining install velocity due to lack of social mechanics

3. Strategy / Solution

Gameplay and Economy Rebalancing

Introduced limited-edition collections with countdown timers and ad-based early access
Bundled fashion items into ad-gated mini-lookbooks, viewable before unlocking
Implemented styling challenges with leaderboard rewards tied to ad views or currency

Ad Monetization Optimization

Replaced static interstitials with rewarded try-ons: users previewed premium clothes after watching a video
Spin-to-win wheel introduced for daily logins, accessible via rewarded ads
Featured Unity Ads, Adjoy, Mintegral, and Bigo with localized offers based on fashion brands

Social and Viral Growth Hooks

Enabled outfit sharing on social media, rewarding both sharer and viewer with in-game currency
Built “Style Squad” groups where watching an ad unlocked squad-wide bonuses
Introduced community-driven fashion contests with prize pools funded via ad engagement

4. Monetization Strategy

Revenue Source	Placement Strategy	Revenue Share
Rewarded Video Ads	Outfit previews, spin wheel, squad rewards	61%
IAP (Fashion Packs)	Time-limited bundles, influencer collections	28%
Interstitial Ads	Rare, only during major UI transitions	7%
Brand Collaboration Events	Sponsored events with fashion labels via Unity & Mintegral	4%

Prioritized user control over when to view ads
Bundled cosmetics + ad engagement to improve conversion
Reduced friction in previewing paid items via rewarded ads

5. Results (Long-Term Performance)

Metric	Month 1	Month 6	Month 12	Growth
ARPDAU	$0.12	$0.34	$0.41	↑ 238%
Average Session Time	9.8 min	14.6 min	18.2 min	↑ 85%
Daily Ad Impressions/User	1.7	3.8	4.2	↑ 147%
IAP Conversion Rate	1.2%	3.4%	3.7%	↑ 208%
Monthly Revenue	$210K	$520K	$740K	↑ 252%

6. Conclusion

By enhancing visual engagement, adding real-world fashion partnerships, and emphasizing creative expression monetized through ad rewards, the Fashion Simulation game turned its cosmetic catalog into a powerful revenue driver.

In-game economy adjustments and viral squad features unlocked massive user-generated marketing loops, enabling growth without heavy ad spend. The hybrid monetization approach was the secret to sustaining both casual and paying users over a 12-month arc.