About my Experience

App Store Optimization Services for Developers & Agencies

I am a dedicated and results-oriented professional with over 9 years of hands-on experience in the mobile gaming industry, specializing in App Store Optimization (ASO), User Acquisition, and Monetization Strategies. Currently serving as the Head of ASO at TapNation, I focus on data-driven growth to improve app visibility, boost organic downloads, and enhance conversion rates.

With a strong track record across Google Play, iOS, and Amazon platforms, I work closely with product, design, and UA teams to strengthen keyword rankings, conduct meaningful A/B tests, and refine creative assets. My mission is to help mobile apps and games unlock their full potential through tailored ASO and marketing strategies that deliver measurable results.

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The Ultimate Guide to App Store Optimization (ASO) & Growth Services for Mobile Apps and Games

By Mehdi Rizvi – Your ASO Growth Partner

In today’s hyper competitive mobile market, launching an app isn’t enough. To truly succeed, your app needs to be found, downloaded, loved, and monetized. That’s where App Store Optimization (ASO) and a holistic mobile growth strategy come into play.

At Mehdi Rizvi Agency, we specialize in delivering full-cycle ASO and mobile growth services helping app developers, game publishers, and startups thrive across both the App Store (iOS) and Google Play (Android).

What is ASO and Why Does It Matter?

App Store Optimization (ASO) is the process of improving your app’s visibility and conversion rates in app stores. It’s often called “SEO for apps.” Done right, ASO leads to more organic installs, higher user retention, and better monetization.

Key Components of ASO:

  • Keyword Research & Optimization

     

  • App Title, Subtitle, and Description Optimization

     

  • Creative Asset Design (Icons, Screenshots, Videos)

     

  • User Review & Rating Management

     

  • A/B Testing & Conversion Rate Optimization (CRO)

     

  • Localization for Global Reach

     

Whether you’re launching your first app or scaling a mobile game, ASO is the foundation of sustainable growth.

Our Complete ASO & Mobile Growth Services

Our agency offers a 360-degree solution for apps and games:

1. ASO Strategy & Implementation

We analyze your competitors, find high-performing keywords, and craft an optimized app listing that ranks and converts.

2. App Publishing Support

From technical requirements to compliance with store guidelines, we help get your app published quickly and professionally.

3. Monetization Optimization

We optimize in-app purchases (IAP), ad placements, and user flow to maximize your revenue with ethical, user friendly strategies.

4. User Acquisition (UA)

We run paid and organic UA campaigns using Google Ads, Apple Search Ads, and social media. Our focus is ROI-driven growth.

5. Data Analytics & Performance Tracking

We use top tier tools like App Annie, Sensor Tower, Adjust, and Firebase to monitor performance and iterate fast.

6. App Localization

We help you scale globally with a multilingual ASO that targets high LTV users in emerging and mature markets alike.

Specialized in the Mobile Gaming Industry

Gaming apps have unique dynamics high CPIs, shorter life cycles, and intense competition. We bring in-depth knowledge of the gaming ecosystem to help titles go viral, retain users, and monetize efficiently.

Whether it’s a hyper-casual game or a deep RPG, we tailor your growth plan to match genre-specific trends.

With years of industry expertise, we provide consultation, A/B testing, app localization, retention strategies, and mobile analytics to help developers, startups, and businesses navigate the evolving digital landscape.

Results That Speak for Themselves

Over the past few years, we’ve helped:

  • Boost app installs by up to 400% organically

  • Reduce UA cost per install (CPI) by 30-50%

  • Grow revenue via in-app monetization by 2x to 5x

Launch 100+ apps with complete publishing and ASO setup

Why Choose Mehdi Rizvi Agency?

  • Proven Experience in ASO & Growth Marketing
  • Transparent Processes & Monthly Reports
  • Custom Strategy for Every App or Game
  • One-on-One Consulting & Dedicated Support
  • Competitive Pricing for Startups and Enterprises



Think Bigger, Grow Smarter, Succeed Faster

We create data-driven strategies that elevate apps and games, ensuring higher visibility, user engagement, and sustainable growth.

Empowering Apps & Games with Growth, Optimization, and Monetization

At ASO Mehdi, we specialize in App Store Optimization (ASO), User Acquisition (UA), Monetization, and Game Publishing to help apps and games succeed in a competitive market. Our data-driven strategies ensure increased visibility, higher user engagement, and sustainable revenue growth.

With years of industry expertise, we provide consultation, A/B testing, app localization, retention strategies, and mobile analytics to help developers, startups, and businesses navigate the evolving digital landscape.

Our passion for innovation drives us to create seamless, user-friendly experiences while maximizing app potential through smart marketing and monetization strategies. Whether you’re launching a new app, optimizing an existing one, or expanding globally, we help turn your vision into success.

Think Bigger, Build Smarter, Grow Faster

We specialize in ASO, user acquisition, and monetization strategies to help apps and games scale successfully.

App Store Optimization (ASO)
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User Acquisition (UA)
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Monetization Strategy
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A/B Testing & CRO
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Let’s Elevate Your App & Game!

Share your vision with us, and let’s craft a winning strategy together. Whether it’s ASO, user acquisition, monetization, or game publishing—we’re here to turn your ideas into success.









Let’s talk

Ready to experience hypergrowth?