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Opening a Google Play Developer Account for your organization sounds simple — but a small mistake during registration can cost you your entire account. Google is extremely strict. If your identity is not properly verified, they can terminate your developer account under “Policy Coverage: High Risk Behaviour”, even if you haven’t published a single app […]

By S. M. Mehdi Rizvi, ASO, UA & Monetization Consultant for Mobile Games Most mobile game studios treat User Acquisition (UA) like a slot machine—pour in money, pray for ROI. Result? 80% burn their budgets within weeks. As a UA, ASO, and Monetization Service Provider, I’ve optimized 100+ campaigns across Hyper-Casual, RPG, Strategy, Casino, and Simulation genres. My data-driven approach has:✔ Reduced CPI by 30%+ for racing […]

Google Adsense Verification Pin UPDATE Here’s What Publishers Need to Know in 2025 March 2025 — In a move to enhance security and ensure genuine participation on its platform, Google AdMob has revised its identity verification process for publishers. If you’re a developer or content publisher monetizing apps with AdMob, understanding these changes is crucial […]

In 2025, Google Play focuses on several key metrics and technical quality factors to determine an app or game’s visibility. The better your app performs in these areas, the higher its chances of being featured and discovered by users. Below is a breakdown of the core metrics before and after optimization, helping you understand how […]

Recently, a news story has been circulating in the market that “Amazon is shutting down its Appstore on Android.” So, let me explain what’s really going on! 🔄 What’s Changing? 📅 After August 20, 2025, the Amazon Appstore will no longer work on Android devices. 💰 Amazon Coins, the digital currency used for app and […]

As someone who has been serious about privacy policies for a long time, I have noticed that many developers simply copy from AI-generated content or other sources. Google takes this matter very seriously, and if your privacy policy does not follow the proper format, your game or account could be suspended soon. Therefore, if you […]

Choosing the correct category for your game on Google Play Console is a crucial decision that significantly impacts your game’s visibility, discoverability, and success. Placing your game in the most appropriate category ensures it reaches the right audience and stands out in the competitive Play Store. 1. Importance of Choosing the Right Category Google Play […]

A/B testing is one of the most crucial parts of App Store Optimization (ASO). It allows developers to test different variations of their app’s metadata and creatives to determine which performs best. By making data-driven decisions, developers can improve their conversion rates, engagement, and overall app success. This guide covers everything you need to know […]

Fake reviews are a major concern in mobile app marketing and can have severe consequences for developers who engage in or are affected by them. In this blog, we will explore why fake reviews are harmful, Google’s policies regarding them, and how developers can deal with competitors who try to manipulate their app’s reputation. Why […]