Monetization Optimization in a Party Game

Smartest techniques in the business.

Service: Monetization

Punchline Highlights

175% Increase in Daily Ad Engagement
2.4x Growth in Total Session Time per User
63% Boost in Group Retention after Day 7

$540K Monthly Revenue via Hybrid Ad Model

1. About the Game

This case study analyzes a Party Game, focused on multiplayer social experiences, with fast-paced mini-games, rotating challenges, and vibrant aesthetics. Played in short bursts with friends or strangers, the game targets high viral potential and shareability.

2. The Challenge

Low Solo Retention: Users dropped off if not matched quickly with others
No Incentive to Return Daily: Despite fun gameplay, sessions were not sticky
Interstitial Fatigue in Group Play: Group users disengaged after too many forced ads
Underutilized Social Sharing Features: Low organic install growth
Insufficient monetization from casual users: Less than $0.08 ARPDAU initially

3. Strategy / Solution

Community-First Monetization

Introduced sponsored party rooms powered by Unity Ads and Mintegral
Enabled co-op rewarded ads – users in same party earned rewards together after a video
Added party progression rewards tied to ad views per group
Promoted Bigo and Adjoy cross-game ads in party lobbies

Daily Habit Loop

Introduced spin-to-play mini-game selector triggered daily by watching a rewarded ad
Created “Surprise Round”: exclusive bonus round once every 24 hours (unlocked via ad)
Added cosmetic shop refreshed weekly, ad-gated skins and emotes

Virality Enhancers

Improved native invite system with tracking for referral rewards
Bonus ad-reward currency for playing with friends or referred users
Social sharing incentives on match win, tied to video completion

4. Monetization Strategy

Revenue Source	Placement Strategy	Revenue Share
Rewarded Video Ads	Co-op bonus, spin selector, party rewards, cosmetic unlocks	68%
Interstitial Ads	Placed between rounds only if session > 4 min	17%
Sponsored Party Rooms	Branded environments with Unity Ads or Mintegral placement	10%
Referral Boost Bonuses	Referrals watched an ad to unlock a boost	5%

Avoided early forced ads to retain group engagement
Focused on shared ad rewards and cosmetic economy
Used region-specific CPM optimization via Unity, Adjoy, and Bigo

5. Results (Long-Term Performance)

Metric	Month 1	Month 6	Month 12	Growth
Daily Ad Revenue	$3.4K	$10.2K	$18.1K	↑ 432%
Avg. Session Time	11 min	22 min	26.5 min	↑ 141%
D7 Retention (Group Users)	9.1%	16.8%	21.4%	↑ 135%
Social Referral Rate	2.2%	8.4%	13.3%	↑ 504%
Video Ad Engagement Rate	23%	44%	51%	↑ 121%
Total Monthly Revenue	$104K	$317K	$540K	↑ 419%

6. Conclusion

By adapting monetization to the group dynamic and focusing on cooperative ad incentives, this Party Game successfully avoided early churn and ad fatigue. Strategic session structuring and referral-focused virality helped convert fleeting social traffic into loyal daily users with above-average ARPDAU.

The game’s monetization model prioritized fun and fairness, ensuring monetization never came at the expense of party cohesion – turning it into a social-first revenue engine.