42% Drop in CPI Over 8 Months
This case study covers an ASMR Anti-Stress Game, focused on sensory satisfaction, object manipulation, and soothing visuals/sounds. Popular with Gen Z and casual audiences, the game offers tactile mini-games such as slime squishing, soap cutting, sand slicing, and bubble wrap popping.
Revenue Source | Placement Strategy | Revenue Share |
Rewarded Video Ads | Mood unlocks, Tools, Daily Calendar, First-Time Rituals | 77% |
Interstitial Ads | Paused sessions >10 sec, every 3rd zone | 11% |
IAP Cosmetic Packs | Tool themes, Mood color packs, Ad Removal | 8% |
Special Event Packs | Limited edition textures, object effects via ad or $0.99 | 4% |
Metric | Month 1 | Month 6 | Month 12 | Growth |
Daily Ad Revenue | $2.2K | $8.6K | $15.4K | ↑ 600% |
Avg. Session Time | 2.5 min | 6.8 min | 9.4 min | ↑ 276% |
D7 Retention | 11% | 19.4% | 28.1% | ↑ 155% |
CPI (avg global) | $1.82 | $1.22 | $1.06 | ↓ 42% |
Rewarded Ad Completion Rate | 27% | 49% | 63% | ↑ 133% |
Monthly Revenue | $66K | $193K | $304K | ↑ 360% |
Despite its high CPI and oversaturated market, this ASMR Anti-Stress Game scaled effectively by delivering a deeply immersive, ad-powered experience. Through soft loops, collectible systems, and personalized sensory paths, users engaged longer and returned more frequently.
The monetization success was built not on paywalls but on subtle, voluntary ad rewards — especially after relaxing, visually rich interactions. The result: a sustainable model that turned high acquisition costs into long-term profitability.
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