UA & ASO Calculator
20+ interactive calculators with real-time smart benchmarks. Pre-Launch → Soft Launch → Global.
Break-Even CPI Calculator
Break-Even CPI = ARPU × Retention Rate × Time Period
Daily Budget Recommender
Daily Budget = Target Installs × CPI × Safety Multiplier
Impression Share
Impression Share = (Impressions Won ÷ Eligible Impressions) × 100
CPI — Cost Per Install
CPI = Total Ad Spend ÷ Total Installs
CTR — Click-Through Rate
CTR = (Total Clicks ÷ Total Impressions) × 100
CVR — Conversion Rate
CVR = (Total Installs ÷ Total Clicks) × 100
Retention Rate Checker
D1 / D7 / D30 vs Industry Benchmarks
CPM — Cost Per Mille
CPM = (Total Ad Spend ÷ Total Impressions) × 1000
CPC — Cost Per Click
CPC = Total Ad Spend ÷ Total Clicks
ROAS — Return on Ad Spend
ROAS = (Revenue ÷ Ad Spend) × 100
ROI — Return on Investment
ROI = ((Revenue – Cost) ÷ Cost) × 100
CPA — Cost Per Action
CPA = Total Ad Spend ÷ Total Conversions
CPE — Cost Per Engagement
CPE = Total Ad Spend ÷ Total Engagements
Gross Profit & Margin
Gross Profit = Revenue – UA Spend – Other Costs
True Blended CPA
True CPA = Total Spend ÷ (Paid Actions + Organic Actions)
eCPM — Effective Cost Per Mille
eCPM = (Total Revenue ÷ Total Impressions) × 1000
Ad Rank Estimator
Ad Rank = Max Bid × Quality Score
Average Session Duration
Avg Session = Total Play Time ÷ Total Sessions
Multi-Stream LTV Calculator
LTV = Σ (Monthly Revenue × Survival Rate) × Margin Adjustment
CPI Benchmarks by Product Type
| Product Type | Tier 1 (US/UK/AU) | Tier 2 (EU/CA) | Tier 3 (MENA/LATAM) | Status |
|---|---|---|---|---|
| Hyper-Casual Game | $0.20–$0.50 | $0.10–$0.30 | $0.05–$0.15 | Easiest |
| Casual Game | $0.50–$2.00 | $0.30–$1.00 | $0.10–$0.40 | Moderate |
| Mid-Core Game | $1.50–$5.00 | $0.80–$3.00 | $0.30–$1.20 | Hard |
| Utility App | $1.00–$3.00 | $0.50–$1.50 | $0.20–$0.80 | Moderate |
| VAS Product | $0.30–$1.00 | $0.15–$0.60 | $0.05–$0.25 | Varies |
Retention Benchmarks by Genre
| Genre | D1 Good | D7 Good | D30 Good |
|---|---|---|---|
| Hyper-Casual | ≥ 30% | ≥ 8% | ≥ 2% |
| Casual | ≥ 35% | ≥ 12% | ≥ 4% |
| Mid-Core | ≥ 40% | ≥ 18% | ≥ 8% |
| Puzzle | ≥ 38% | ≥ 15% | ≥ 5% |
CTR & CVR Benchmarks by Channel
| Channel / Format | Avg CTR | Good CTR | Avg CVR | Good CVR |
|---|---|---|---|---|
| Meta — Video | 1.5–2.5% | ≥ 2.5% | 15–25% | ≥ 25% |
| Meta — Image | 0.8–1.5% | ≥ 1.5% | 12–20% | ≥ 20% |
| Google UAC | 2–4% | ≥ 4% | 20–35% | ≥ 35% |
| Apple Search Ads | 5–12% | ≥ 10% | 50–70% | ≥ 65% |
| Banner Ads | 0.05–0.1% | ≥ 0.1% | 5–10% | ≥ 10% |
ROAS Targets by Window
| Window | Hyper-Casual | Casual Game | Mid-Core |
|---|---|---|---|
| D7 ROAS | 40–60% | 20–30% | 10–20% |
| D14 ROAS | 60–80% | 30–50% | 20–35% |
| D30 ROAS | 80–100% | 50–70% | 30–50% |
| D60 ROAS Target | ≥ 100% | ≥ 80% | ≥ 60% |
