By S. M. Mehdi Rizvi, ASO, UA & Monetization Consultant for Mobile Games Most mobile game studios treat User Acquisition (UA) like a slot machine—pour in money, pray
Google Adsense Verification Pin UPDATE Here’s What Publishers Need to Know in 2025 March 2025 — In a move to enhance security and ensure genuine
In 2025, Google Play focuses on several key metrics and technical quality factors to determine an app or game’s visibility. The better your app performs
Recently, a news story has been circulating in the market that “Amazon is shutting down its Appstore on Android.” So, let me explain what’s really
As someone who has been serious about privacy policies for a long time, I have noticed that many developers simply copy from AI-generated content or
Choosing the correct category for your game on Google Play Console is a crucial decision that significantly impacts your game’s visibility, discoverability, and success. Placing
A/B testing is one of the most crucial parts of App Store Optimization (ASO). It allows developers to test different variations of their app’s metadata
Fake reviews are a major concern in mobile app marketing and can have severe consequences for developers who engage in or are affected by them.
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